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Petro Medved - Investor

Telecoms consultant working in 3G networks for mobile operators. My interests lie in Telecom, Technology & Finance/Banking, although I look at other value plays.

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Trend intact as MELI looks to add to years performance

CommentsCommentsPosted: Monday 28/09/2009 09:25

Looking at the Latin-American market from an economic point of view, we can see that there are a number of reports & indicators coming out, particularly from Brazil, Chile & Argentina, that the continent is bouncing back from the global recession a lot quicker than it's Western counterparts. Normally with stockpicks, I tend to focus on a single market, rather than a whole region, however, I have been looking at MercadoLibre for the last few weeks & am bullish on it's prospects going forward.

MELI

MercadoLibre (Nasdaq:MELI) is an Argentinian based Spanish-Portugese language  online auction and fixed price marketplace provider across Central & Latin America, including key markets such as Brazil, Argentina, and Mexico. It also runs a payments processing system called MercadoPago that is similar to Paypal. Enjoying a near monopoly in this marketplace, it also operates as e-Bay's exclusive partner for the region, with e-Bay holding an 18.3% stake in the company. Unlike it's erstwhile partner, MELI has not become sidetracked from it's strategy & is a pure e-commerce play.

This year the  has performed very well, running from a low of $12.51 up to todays price of $38.12, an eye watering $203% return for those lucky enough to buy & hold for the period. Looking at Q2 2009 earnings against same year 2008, it is obvious that MELI is bucking the global trend, as it has grown organic revenues by 19% & increased it's net income by 127%, pretty spectacular figures & one of the main reasons that I am looking at this stock with interest. The following excerpt from MELI's earnings review points to more bullish figures.

MELI earnings

For me the main reason that I am interested in MELI is that in the countries in which it operates, brodaband penetration has been traditionally much lower than in developed countries, but has been accelerating of late & is set to boom over the next 5 years.

According to MarketResearch.com Broadband penetration in Latin America and the Caribbean was about 4.9% in early 2009, well below the world average of 6.1%, however, competition has been increasing and prices have been dropping in most countries. Given the region’s general economic indicators, there remains ample space for expansion.

Looking at the three largest markets, we can see that a large internet subscription audiences exist; Brazil 29.3% (67.5M), Mexico enjoys 21.3% (27.4M) & Argentina 11.6% (20m) respectively, as of June this year. (source Internet Statistics). A recent survey by the Broadband Forum revealed that in the Latin America heads up the broadband growth rankings globally, with a 31.4% increase in broadband subscriptions this year. With Brazil alone adding 10 million users this year, making them the 9th largest broadband community in the world.

"I believe this year has shown that broadband expansion is not limited to the top industrialized countries, but is a key factor in assisting developing nations to gain a foothold in today's tough market," said George Dobrowski, Chairman
and President of the Broadband Forum.

As we have seen, the region has been faring better economically of late & with retail investors looking to developing markets for better returns, technology stocks should see greater capital inflows. From my research, it would seem that investors are now looking to South America for new opportunities & a stock with MELI's past performance is very attractive indeed.

MELI 3 month chart

Looking at a three month chart, we can see that there has been quite a bit of volatility, although the trend is still positively upwards. Right now, I am looking for an entry in the $35 area, with a view to the stock hitting $50 within 6 months.

 
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